How to Tell if Your Copywriter is Worth Top-Dollar
If you have the desire to use the internet to make some cash, you'll need a website. That website should be well written, particularly if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your website. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, though, not every copywriter is as good as the next copywriter. Some copywriters have a lot of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who is itnerested to compose web copy must have a website that contains their bio, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you create yours? Look at the copy on the copywriter's website. If it is replete with typos and grammar errors this is a bad sign.
Do you respond well as you go over the copy on the writer's website? This is more involved than just noting grammar and spelling errors. Does the copy move you to experience any kind of emotional response? Does it cause you to feel affection for him or her? Does the web copy make you want to follow up and learn more about the writer? Does it make you feel like you have to click to read hire the writer immediately? Does the copy make you feel like you must get out of there? Does the copy push you to be upset? These are all crucial reactions and you must listen to them.
Carry out a bit more background search on the copywriter. Look for reviews for the writer on unbiased web sites and online forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews deserve special attention. You need to also ask the writer to give you a couple of references. Be sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing reads like a revamped Wikipedia article, you should find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.